Interview with William Grewal

“Be the change you wish to see in the world.”- Mahatma Gandhi. The beauty of entrepreneurship is having the ability to turn your visions into reality. I grew up in Southern California attending high school at Torrance High School. My true passion was in sports and competing help aid my competitive spirit. I decided to continue my education by attending Arizona State University in 2005. My four years I spent as a Sun Devil was invaluable as I expanded my knowledge, resources and contacts. I spent my time learning more about entrepreneurial ventures through courses, workshops and hands on activities serving as the Assistant Manager at the start-up coffee shop, Sweet Elle Café in Huntington Beach, CA.


How did you become an entrepreneur? When did you get started?

I have always been a creative and outside the box thinker, but I truly became an entrepreneur in the Spring of Fall of 2008. It was then when I took a Business Plan Development course in college where I actually learned the foundation of organizing, operating and assuming the risk of a business venture.


What is the top skill (or skills) needed to be a successful entrepreneur?

Of course knowledge and the ability to adapt to certain situations are crucial for a great entrepreneur, but the first important skill needed is thinking outside the box for creative solutions. The second skill is understanding the difference from carelessness and having a high tolerance for risk.


What do you think is the major difference between entrepreneurs and those who work for someone else?

The major difference between entrepreneurs and individuals who work for someone else is usually autonomy. Instead of having set schedules and fixed deadlines, you must create these on your own and follow through with them. Discipline is extremely important for entrepreneurs.


How do you generate new ideas (business ideas or ideas for those businesses)?

I generate my best ideas through brainstorm sessions with a diverse group. When brainstorming, do not be shy and jot down even the craziest and most extreme ideas. New ideas are also easier to come when you are in a fun atmosphere or area. An example I could think of is to look at how fun and relaxed the corporate culture is at Google.


As a serial entrepreneur, how long do you stick with an idea before giving up?

This is a fascinating question for all entrepreneurs because we emotionally get tied into our ideas. One must evaluate every facet of the situation before making an important decision. Competition and financial troubles are often reasons why one gives up.


How did you go about recruiting the right people into your business?

I follow three principles when it comes down to recruiting the right people for my business. First the individual must be knowledgeable. We have all heard the phrase growing up that knowledge is power. Secondly, I look for self confidence. The individual must possess the winner and competitive attitude to succeed. Finally the third factor is accountability. One must keep their promises and follow through with what they say.


How do you define success?

Success correlates to meeting and reaching your goals. Whether it is a personal, professional, financial or educational goal, if you achieve what you have set out for then you have succeeded. Some people stretch their goals, while others make them simple. That is a personal opinion for peace of mind reasons.


Henry Kravis once said that "A real entrepreneur is somebody who has no safety net underneath them." What are your thoughts on that quote?

It is important that individuals follow their passion and have a clear vision. If you picture yourself succeeding, the odds are you will succeed. You can not be concerned with the possibility of falling and getting saved by the “net underneath”.


Donald Trump once said “Confidence can get you where you want to go, and getting there is a daily process. It’s so much easier when you feel good about yourself, your abilities and talents.” What are your thoughts on that quote?

Donald Trump makes a great point emphasizing the daily grind that takes place in an entrepreneur’s life. Self esteem is a feeling an entrepreneur must always have in his or her favor. When one is feeling good and optimistic, their knowledge, skills and abilities are optimal and good results usually come.


Michael Gerber once said that “The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.” What are your thoughts on that quote?

Michael Gerber is explaining tunnel vision. The average person will usually see something in a generic way; however an entrepreneurial often thinks outside the box of the “problems” and generates creative solutions and notices opportunities.


Benjamin Disraeli once said "The secret of success is to be ready when your opportunity comes." What are your thoughts on that quote?

Everybody in the world encounters opportunities every day. The only issue is that people get complacent in life and do not actually see a potential opportunity right in front of them. The thing I have noticed is when the successful ones notice there is an opportunity they will do everything in their power to seize it.


What advice would you give an entrepreneur who is just starting out?

Welcome to the world of adventure, where anything can happen. The best advice I can give an entrepreneur is that it takes resiliency to make it. Success is not always imminent and you must stay hungry. Like Michael Jordan said, “I’ve failed over and over and over again in my life and that is why I succeed.”


Company Description:

My company that I started with my business partner Matthew Potter is a marketing contact company focusing on the american salesman. We want to help the older generation of salesmen who are in the workforce keep up with the younger generation. It also appeals to the younger generation by how easy it is to use the simplicity and its a proven business format that is priced extremely well for what it is able to do.

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