Interview with Jean-Yves Huwart

Jean-Yves Huwart (35) is a former business journalist, reporting for newspapers, magazines and TV channels in Belgium and France. Founder of Entreprise Globale, a think and do tank dedicated to the corporation of the 21st century.

When did you decide that you wanted to become an entrepreneur?

The idea has always been there, I guess. Though, it really surfaced after a decade of career as a journalist. During 10 years, I was on the payroll of reputated business medias in Belgium and France. My job was pretty exciting. I was traveling a lot, I met with top CEO’s and great experts, I got recognition from the outside…

However, year after year, I had the feeling a was walking in a dead end. As a journalist, you evolution curve is narrow: either you climb the ladder - become chief of service, deputy editor in chief and, eventually, editor in chief – or remain a senior writer forever. I felt uncomfortable with both ways.

Besides, I was frustrated by the lack of innovation of my employers, as well as by their blindness towards the digital world…

I had to start something new.

How did you know your business idea was the right idea?

It took two, maybe three years of maturation. First, I had to look inward : what did I really want to do ?

The right idea had first to be an answer to that question. Afterwards, I challenged it with people I saw as my potential customers in the future.

What was the most difficult part in getting started?

To get rid of the security of my former job, to convince my family I wasn’t jumping in the unknown (which wasn’t totally true) and to find the first customer…

What is the top skill (or skills) needed to be a successful entrepreneur?

To be able to see fast where we are less good than others.

What motivates you and/or keeps you motivated?

I know I will never feel as free as today. I do not want to lose the freedom I experience today. That’s a very strong motivation!

What do you think is the major difference between entrepreneurs and those who work for someone else?

First of all, being an entrepreneur is a mindset. Saying that, I mean you can behave as an entrepreneur while working for someone else. To me, an entrepreneur is someone independent who is able to take initiatives, whatever people in his surrounding may say or think.

What has been one of your failures, and what have you learned from it?

I have not been able to grow my network as fast as I wished, mostly because a wrong time management. We need to do one thing after another and not running after several priorities. However, every thing you do, even steps going in the wrong direction, make you go forward at the end of the day.

Vince Lombardi once said “We would accomplish many more things if we did not think of them as impossible.” What are your thoughts on that quote?

I agree. Even if many successful entrepreneur once were people believing more than others in a specific idea or in a specific evolution. It is because the majority think something impossible that clear-sighted entrepreneurs can grasp hanging opportunities.

Michael Dell once said “There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.” What are your thoughts on that quote?

Being an entrepreneur demand a lot of necessary pains. It is true. Though, you also need the passion to develop your company. If one dislikes what he does, it will be hard to sustain the passion…

Henry Ford once said “Failure is the opportunity to begin again, more intelligently.” What are your thoughts on that quote?

“Fail forward”. “Fail quickly”. I love these expressions. People who have failed often are more reliable than people who think they are successful just because they never had. People who have failed won’t make the same mistakes a second time. They are more experienced and humble, which is very important to grow a steady business.

What was the most crucial thing you have done to grow your business?

To put myself in a network of skilled people in fields I was not skilled or aware enough. And talk with people unlike me.

What advice would you give an entrepreneur who is just starting out?

Meet as many people as you can. Learn from you customer and prospects, even those who won’t buy from you. Ask them why. Learn and adjust.

Company Description:

We produce content and expertise. Trough interviews of entrepreneurs, decision makers, thinkers, we highlight the rise of the “cloud economy”, always more networked and innovative within a global collaborative environment.

We make revenues out of web 2.0 content sponsorship, book/reports writing, advisory and conferences. We help our partners to set up their own online content platform. We manage it for them and fuel it with co-branded contents (video and articles). Our scope covers new innovation processes, creativity, network, collaboration or CSR… Linking their brand with very innovative contents and topics boost our partners’ SEO and help them to leverage their presence on social networks.

Our Philosophy: “We don’t do it for you. We do it with you”.

Our contents are in French and English. We are based in Brussels, Belgium.



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