Interview with João Lopes Martins

Having a college education in Law, I always had an entrepreneurial inclination. Ever aware of the reality companies face up to, as well as their goals and hurdles, the internet presented itself, to my natural way of finding new solutions for old problems, as an excellent vehicle for providing solutions for companies to be more productive.

When did you decide that you wanted to become an entrepreneur?

It all started when some colleagues at work dared me to join them developing new and different projects for the web, something other than companies' websites that we'd been working on 'til then... and it snowballed, we've started by checking where the internet "was at", the software, its users habits, spotting business opportunities and in which newer ways. That prompted us to innovate answering to companies needs, data management wise.

How did you know your business idea was the right idea?

As soon as we figured that solutions such as SalesForce and 37signals apps, differences apart, share the same vision of the future as we do.

What was the most difficult part in getting started?

The trickiest was finding a secure early-stage funding, one that would have our team's back so we could do our work... Luckily, soon enough we found a partner who believes in us and our project, helped us starting up and still is with us, up to this day.

What is the top skill (or skills) needed to be a successful entrepreneur?

One needs risking failure in order to succeed. There has to be team commitment in order to accomplish something all believe in and that each can bring something of value into. Nowadays one has to make, do, learn, improve and learn as swiftly and flexibly as we can. One has to prepare to fail and fail to prepare.

What motivates you and/or keeps you motivated?

The firm believe that by doing the best job, offering good solutions and an excellent service, we can convey our image and serve others, which will lead to a stable revenue that allows us to keep on taking chances and to create.

What do you think is the major difference between entrepreneurs and those who work for someone else?

By definition entrepreneurs risk a better life. They don't just settle themselves in doing what they're told and follow the herd.

What has been one of your failures, and what have you learned from it?

We misjudged the time things take to happen in the internet as far as enterprise software goes.
Today we are aware that it takes longer, once it is complete it must be made known, give proof of what is capable of and then wait for companies to profit from it.

Vince Lombardi once said “We would accomplish many more things if we did not think of them as impossible.” What are your thoughts on that quote?

I don´t think much in terms of "impossible", I go about it as things that so far have been not so well thought through.

Michael Dell once said “There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.” What are your thoughts on that quote?

Being on the lead on any entrepreneurial project, carrying it from the get go and making it succeed, it seizes your mind 24/7... It gets kind of hard to enjoy it.
The game is all about what we hope to achieve with this game...

What advice would you give an entrepreneur who is just starting out?

Be ready for highs and lows... Serve others by offering the best you can... Retribution only comes later.
“You can get everything in life you want, if you will just help enough other people get what they want"

Company Description:

Founded in June 2008 and based in northern Portugal (Oporto area), muchbeta was created by a group of web experts and old co-workers who have the firm believe that the future will be online. Rather than just building websites, we contribute our share in drawing the future by developing SaaS applications that better productivity and profitability of companies.


Presently we have 3 online apps in the market:
- Teepin – idea management (
- Yoomit – meeting management (
- LawRD – law firm management (

... along with the development of 2.0 internal collaborative platforms for large size companies.


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