Interview with Desmore Nero

Desmore’s passion and love of fashion and beauty has inspired her to launch her own website. She enjoys helping Mothers look good and feel fabulous through helpful styling tips, beauty advice and inspiration. Her goal is to give her readers the tools to step out into the world with confidence and enthusiasm. Empowering them to walk tall, love their bodies, enjoy life and feel inspired. Having had worked in the Fashion and Beauty industry herself, completing a diploma in Public relations and Marketing, she is living her passion, dream and vision.

When did you decide that you wanted to become an entrepreneur?

My passion had started whilst studying Public Relations and having worked in the Fashion and Beauty industry. Since having my son my passion has escalated.

What is your favorite aspect of being an entrepreneur?

Meeting and networking with people of various walks of life. It also allows me the flexibility to incorporate being a mother to my son and spending time with my husband.

The mission of your website is very positive and unique, how did you come up with the concept?

I had seen it as a niche I wanted to pursue. Having mothers across the world believing in themselves, their ability to be anything and everything possible, enjoying fashion, beauty and motherhood.

What was the most difficult part in getting started?

Finding a Web Designer that would share my vision, passion and translate my concept into a website. Christopher Samios is my Website Designer and I have to mention without his continuous help, support and input, my website would not be what it is today. He has made the most difficult part, easy.

What is the top skill (or skills) needed to be a successful entrepreneur?

Vision, creativity and perseverance

What motivates you and/or keeps you motivated?

It’s the feedback and interaction I share with my readers and the people I meet in my everyday life.

What do you think is the major difference between entrepreneurs and those who work for someone else?

When working for yourself, you have the ability to demonstrate your own creative skills, create your own vision and most of all live your own dream. I find working for someone else can become quit restrictive at times, you are following someone else vision and direction. I am not a stream runner, I am more of a free spirit.

What has been one of your failures, and what have you learned from it?

I would not say it is a failure but as times I can become too ambitious with my time. I am a firm believer that there is more than 24 hours in a day.

Excluding yours, what business or company do you admire?

I should say the person I admire the most is Rachel Zoe, I admire what she has done in the world of fashion and styling. She has shed a light of the world of being and becoming a stylist. Her brand has taken over the world. She has become a household name, a brand and an inspiration to many stylists to come.

What was the most crucial thing you have done to grow your business?

Taking risks and not becoming discouraged by negative comments. Although this has been minor, it gives me the drive to be even better.

What advice would you give an entrepreneur who is just starting out?

Believe in you, believe in your brand and most importantly trust your instinct. Dare to dream the impossible dream and don’t be afraid of taking risks.

Company Description:

A business where I provide Fashion and lifestyle advice to mothers through blogging.



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