Interview with Scott Erickson


About Scott Erickson:

Scott Erickson has been a full-time entrepreneur since the Spring of 2010. In 2011, he founded the Scott Erickson Entertainment Group (SEEG). The mission of SEEG is to “better the global community by providing the best arts and entertainment.” Scott says that "my aim in life is to experience the best and fullest. I want it all. Ambition is no stranger to me."



You have been a full-time entrepreneur since the Spring of 2010. What was the most difficult part in getting started and making it work?

The "hardest part" and MOST important part about starting anything meaningful in your life -whether it be a business or otherwise - is finding the resolve to do it. "No matter what" must be the attitude. Start there and hotwire your mind and spirit with the belief that you CAN make it work.


What is your favorite aspect of being an entrepreneur?

The best part of being an entrepreneaur is the simplicity. Every choice is in your hands, and it's the drive you employ and the intensity that you take in all you do. When you get through the early stages, the sense of freedom and opportunity is impossible to ignore.


You have an advertising and experiential marketing company with two of your best friends. Do you have any tips for entrepreneurs who are in the similar situation and struggle with keeping the friendship alive while trying to grow the business?

I no longer am a part of that company, and sold my ownership to focus on my entertainment companies. We are managing and developing the two artists (Ajax Stacks and Biff Tannen) we support at Diligent Music (http://diligentmusic.com).

I still work with Rob and Jeff and other friends.

The key to any relationship - personal or professional or any combination of the two - is honest communication. You need to agree on the vision and direction of the company - especially with partners. Be diligent in communicating problems and solutions.


What do you think is the major difference between entrepreneurs and those who work for someone else?

It's harsh, and I mean no disrespect to those who try and fail, but a defining quality in an entrepreneaur is tenacity. You can't give up. Ever.


What is the top skill (or skills) needed to be a successful entrepreneur in the entertainment industry?

The most important skill to have in the entertainment industry is more of a character trait. It's humility.

The business is inherently full of ego, and those who communicate the best, give praise before asking for it and simply get the work done are those who will enjoy a long and successful career.


Henry Kravis once said that "A real entrepreneur is somebody who has no safety net underneath them." What are your thoughts on that quote?

Kravis has it right. You can't have a "Plan B," because you will fail many times before you succeed. If there's a backup plan, you'll get to it fast and you won't end up where you wanted to.


What motivates you and/or keeps you motivated?

My colleagues and employees keep me motivated. Once other people start to rely on and look to you for leadership, everything changes."


What was the most crucial thing you have done to grow your businesses? Any specific tips for serial entrepreneurs who juggle multiple businesses at a time like you?

The most important thing you can do to grow your business is "get help."

For me, it's been two kinds of help: insightful mentors and trusted colleagues/employees.

The mentor will help you flesh out ideas and form a vision. The colleagues and employees will help you realize that vision.

Get help.


What advice would you give an entrepreneur who is just starting out?

First: Take care of your body and mind. Listen to music that inspires and energizes you, excercise, eat quality food, and take time to rest - its going to be a long road. You have to be on your A-game.

Second: Surround yourself with people that you can really trust AND those who excel in areas you don't.

Above all else: Don't beat yourself up too much. Keep a high standard, but know that you will make mistakes. It's about what you do after you screw up that counts.


Contact Scott Erickson:
Website: http://scotterickson.net/
Twitter: @scottcerickson

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